Watch: PlantBottle Films Invite Consumers to ‘See Bottles Differently’
Coke’s PlantBottle packaging, without question, is an environmental breakthrough. But can the technology – which uses plant material to produce PET plastic bottles and much more – break through to today’s consumers, who are increasingly inundated with “green marketing” messages?
Two 60-second social media films launching this week take a simple approach to presenting the PlantBottle message through emotional, thought-provoking storytelling Coca-Cola fans have come to expect from their beloved brand.
The first video transforms a sustainable packaging story into a human story through the narration of Daniel, who proudly explains how his mom, Dr. Shell Huang, helped develop PlantBottle technology.
“She provides me an example of what I should be like,” Daniel says in the film, which was shot the day before Mother's Day 2011. “She works really well with others, and she’s really smart. I can say my mom invented a bottle and is one of the greatest people ever.”
In “Pendulum Wave,” eight PlantBottles form mesmerizing patterns as they swing back and forth, in sync with a rhythmic soundtrack, before reverting back to a single wave. The spot, created by Eepybird, the creative folks behind the viral Diet Coke and Mentos films from a few years back, invite viewers to “see bottles differently.”
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