WATCH Camilo Gonzalez Ruiz Discuss Sanofi Colombia's Initiative with the Business Call to Action (BCtA) Addressing Local Barriers to Diabetes Care
Through its comprehensive diabetes management program in Colombia, Sanofi’s initiative with the Business Call to Action (BCtA) is addressing local barriers to diabetes care for people living at the base of the economic pyramid (BoP).
In Colombia, more than 800,000 people have been diagnosed with diabetes. Data shows that there are a very high proportion of undiagnosed diabetics within the subsidized national healthcare program. It also shows that among those already diagnosed, specially within insulin dependent diabetics, there is a high percentage under treated or inadequately treated, leading to elevated rates of avoidable complications. Similarly, the percentage rate of patients on insulin therapy within the subsidized national healthcare program is lower than the national average, which leads to worse health outcomes among patients within this regime.
Sanofi’s inclusive business employs a patient-centric healthcare model designed to address local barriers to diabetes care for people living at the BoP, who also have limited access to services or products. By 2017, Sanofi will help HMOs belonging to the subsidized national healthcare program to reach and track up to 450,000 people, which is the estimated number of persons at risk of having diabetes in the subsidized regime.
This pilot initiative targets to empower at least 90% of diabetic patients belonging to subsidized regime and under Sanofi insulin therapies, in a program aimed to take control of their care through healthy lifestyle choices, effective use of insulin therapy and optimal nutrition. It also intends to help patients stop the progression of the disease and prevent avoidable complications with awareness and education. Complementing this effort, Sanofi will provide medical- and diabetes-related training to 1,000 rural doctors serving subsidized patients.
