Walk, Run or Cab...Just Don't Drive

Molson Coors Canada Encourages Consumers to Make Responsible Choices this Halloween
Oct 28, 2011 4:30 PM ET

(3BL Media / theCSRfeed) Vancouver, BC - Oct 28, 2011 - Halloween celebrations will be happening this weekend and Molson Coors Canada reminds consumers to make responsible choices. This year marks the fourth year that, in addition to a month-long comprehensive responsible drinking awareness campaign, sees $5 TAXIGUY vouchers distributed at key BC Liquor Store locations.

On Saturday, October 30, from 4:00 to 7:00 p.m., Molson Coors Canada employees, dressed as Halloween Super-Heroes, will be at seven BC Liquor Store locations, handing out $5 TAXIGUY vouchers to customers as a friendly reminder to plan a safe ride home after Halloween celebrations. The team will collectively distribute $10,000 in vouchers to help people get home safely.
“The Halloween spirit is all about fun and Molson Coors Canada is proud to play our part by giving out TAXIGUY vouchers to encourage consumers to make the responsible choice to get home safely.” said Lynda Perovich, District Sales Manager, Molson Coors Canada. “In 2010, 60% of the vouchers we distributed were redeemed, an increase of 7% over 2009, we hope to see that number grow even higher this year.”   The $5 Taxi Vouchers are part of Molson Coors Canada’s partnership with 1-888-TAXIGUY, a nationwide network of 425 taxicab companies that are linked together through a toll-free phone number. Molson Coors Canada is a founding partner of TAXIGUY, which has facilitated over 3 millions safe rides home since 1998. This year TAXIGUY and Molson Coors Canada also launched a mobile phone app that is free and available for download at www.TAXIGUYDialer.com. The app allows users to connect to a cab in the TAXIGUY network at the touch of a button.
The participating BC Liquor Store Locations for this Saturday’s (October 29th) event are:   Northgate – 3433 North Road, Burnaby Langley Signature Store – 6435 201 Street, Langley Richmond Ironwood – 3170-11666 Steveston Hwy, Ironwood Mall, Richmond 39th and Cambie – 5555 Cambie St., Vancouver Westwood Centre – 2748 Lougheed Hwy, Port Coquitlam Fleetwood – 8904 – 152nd St., Evergreen Mall, Surrey Alberni and Bute – 768 Bute Street, Vancouver Richmond Brighouse – 100 - 8100 Ackroyd Rd, Richmond                                     About Molson Coors Canada Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.   Media Contact: Lynda Perovich – Molson Coors Canada Western Liquor board manager 778-772-6034   MC18221