Wal-Mart Promotes Women Empowerment with New Women-owned Business Label

Wal-Mart Promotes Women Empowerment with New Women-owned Business Label

by Vikas Vij

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Monday, July 14, 2014 - 8:00am



Businesses play a vital role in promoting global economic empowerment of women.To step up its efforts to highlight and promote women-owned businesses, Wal-Mart has become the first retailer to enter into a partnership with the Women’s Business Enterprise National Council (WBENC). The company has committed to sell merchandise featuring a new logo that will identify goods as produced by women-owned businesses.

Wal-Mart believes that supporting women entrepreneurs not only helps push sustainable and equitable development, but it also makes good business sense because customers want to commit to the idea. The company recently conducted a survey that revealed nine out of 10 women customers in the United States would go out of their way to buy products from women, believing theseitems would offer better quality as well as support women empowerment.

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Image Credit: Flickr via JodiWomack

Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.