Volcom’s Give Jeans A Chance Campaign Exceeds Goal, Illinois Independent Retailer Recognized as Top Collector

Volcom's Jeans Collection Campaign for the Homeless Meets Target with Help from the Trend Cellar in Illinois
Nov 18, 2010 1:25 PM ET

The Trend Cellar Helps Volcom Collect Donated Jeans for the Homeless

Volcom, Inc. (NASDAQ: VLCM), the youth clothing innovator, reports that they have exceeded their goal of 10,000 pairs of jeans collected for the homeless during this year’s Give Jeans a Chance campaign. 

All in all, more than 12,500 pairs of jeans were collected from over 300 different participating stores and have been donated to shelters across the world. The Trend Cellar in McHenry, IL gets recognition for collecting the most pairs in one, single place; they were able to collect 1,340 pairs of jeans from their community.
“The Give Jeans a Chance campaign went really well! People really appreciated it and it was pretty sad at times, but it made the whole thing so worth it!!” said Trend Cellar’s Ashley Jakiela.

Floris Gierman, Volcom’s Director of Retail Marketing summarized it well by saying, “It’s a great feeling that with everyone’s help, more than 12 thousand homeless and under privileged people around the world received a free clean pair of jeans. We’d like to thank everyone who donated their jeans, all the participating retailers, the homeless shelters and the National Coalition for the Homeless”

For more details on the 2010 Give Jeans a Chance program and for inquiries about next year’s drive, check www.volcom.com/givejeansachance or contact: Floris Gierman at 949-646-2175 or fgierman@volcom.com. To inquire about Volcom’s Sustainability &/or Corporate Social Responsibility Program contact Derek Sabori at 949-646-2175 or at dsabori@volcom.com.