CCIC’s Leaping Bunny Program Celebrates Fifteen Cruelty-Free Years with its Biggest Contest Ever

CCIC: Connecting compassionate consumers with cruelty-free companies for 15 years
Nov 21, 2011 4:08 PM ET

(3BL Media / theCSRfeed) November 21, 2011 - For the past fifteen years, the Coalition for Consumer Information on Cosmetics (CCIC) has been promoting cruelty-free goods through its Leaping Bunny Program. Founded November 19, 1996, CCIC was created to boost consumer awareness about shopping for cruelty-free cosmetics, household products, and personal care products. To celebrate this anniversary and the great progress made, CCIC and Leaping Bunny are sponsoring their biggest contest ever from now to the end of November 2011 through Facebook, giving away five large prize packages full of cruelty-free products donated from over 50 companies worth over $1,000 each. 

  Companies that pledge to avoid animal testing at all levels of the manufacturing process and agree to be open to independent auditing can license the Leaping Bunny Logo for their products, a logo increasingly recognized by consumers as one they can trust and want to support. In a recent poll conducted by ORC International, 67% of survey participants agreed that consumer products like cosmetics should not be tested on animals, and 60% of respondents are more likely to buy a product that has not been tested on animals.    Being Leaping Bunny certified means a lot to companies as well:   “We believe in developing products that are kind to the earth and safe for all of its inhabitants,” said Kim Chisholm, VP Marketing, Caldrea/Mrs. Meyers Clean Day. “Leaping Bunny is a friendly seal that helps consumers identify cruelty-free brands and products.”   “We’re really glad to be able to show our little bunny logo whenever we can – it instills a lot of faith in our users, and shows that Badger is a compassionate company that cares more about the reality than the marketing claim,” said Jentri Provenzano, Marketing Manager, W.S. Badger Company.   “Congratulations and Happy 15 Year Anniversary, Leaping Bunny! Urban Decay has been cruelty-free since we started in ’96 and we're celebrating our own 15 years of cruelty-free beauty alongside Leaping Bunny!” said Wende Zomnir, Creative Director, Urban Decay.   By standardizing the cruelty-free certification program and involving a growing list of companies to get involved in Leaping Bunny, CCIC has reduced confusion and helped promote the adoption of this important cause. Over the last 15 years, Leaping Bunny has grown rapidly, to now include nearly 400 companies. To help consumers find cruelty-free goods, CCIC also publishes and distributes the Compassionate Shopping Guide, making it available online, as an app on iPhones and Android phones, and also in a pocket-sized print version.   To celebrate fifteen years of achievement, CCIC is sponsoring a contest giving away products contributed by 50 Leaping Bunny certified companies, creating a box jammed full of cruelty-free goods from the following companies:  


100% Pure Andalou Naturals Aubrey Organics Auromère Bare Body Soaps Organics Beauty Without Cruelty Belly Buttons & Babies Blissoma Biokleen Bulldog Caldrea California North Crazy Rumors Daddy Van's De La Terre Skincare Devita Natural Skin Care Systems Earth Friendly Products Elemental Herbs Ellen Clark Skincare International EO Products FACEFACTS Giovanni Cosmetics Healingscents Aromatherapy Herban Lifestyle Hugo Naturals Jing Ai Organic and Natural Cosmetics Josi Essentials Kokokahn Lakon Herbals Lotus Moon Method Products Montagne Jeunesse Mrs. Meyer's Clean Day Nature Clean Naturopathica NuCèlle Inc. Om Veda Naturals Osea International Parissa Planet, Inc. Pristine Beauty Priti NYC Private Label Select Ltd. Purple Prairie Botanicals Sappo Hill Soap Works SheAyurvedics Skin Care Skinlove Squid Balm Suki's Naturals Suntegrity Skincare Swipes Inc Tallulah Jane The Living Clay Company Tom's of Maine Urban Decay Vermont Soapworks W.S. Badger Company   To enter the contest, people must visit and ‘like’ the Leaping Bunny Facebook page: Participants can earn bonus entries (5 extra) for sharing on their Facebook wall. The contest runs until November 30 and is open to residents in the 48 contiguous United States.   CCIC is made up of leading animal protection organizations in the United States and Canada representing over 10 million members. The current member organizations are: American Anti-Vivisection Society (Chair); Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; The Humane Society of Canada; The Humane Society of the United States; MSPCA Center for Laboratory Animal Welfare; and the New England Anti-Vivisection Society. CCIC’s international partner is the European Coalition to End Animal Experiments (ECEAE).