Vivienne Westwood Design Printed on Anvil Eco T-Shirt Collection - GreenUp Initiative

Oct 12, 2011 3:50 PM ET

At the launch of the UN Environment Programme (UNEP)'s new 'GreenUp' initiative, conceived to bring the Green Economy closer to Europeans, fashion designer Dame Vivienne Westwood unveiled a Tree-shirt to raise funds for re-connecting Europe's forests. The shirts  were donated by the Anvil Eco T-Shirt Collection- and each shirt includes a Shirt Scan- Code with additional information on the GreenUp programme.

To learn more or buy a Tree-shirt, visit:

Read the original article on the United Nations Environment Programme's website to see how they "put art in the service of sustainable development".


 About Anvil Knitwear
Anvil Knitwear, Inc., a century old apparel brand, is a leader in the sustainable apparel industry with its AnvilOrganic® and AnvilSustainable™ brands. Anvil has been ranked by the Organic Exchange as the world's sixth-largest organic program for two years and it is the largest domestic purchaser of U.S.-grown certified organic cotton. Anvil offers 17 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends in addition to over 70 traditional styles. For more information, please visit,, and