Anvil Launches Organic Garden Program with Schools to Celebrate Earth Day 2012

Mar 22, 2012 3:30 PM ET
Campaign: Earth Day New York

(3BL Media) New York, NY - March 22, 2012 - Anvil Knitwear, manufacturers of the Anvil Eco Collection for the imprintables and private label apparel markets, announces its sponsorship of the Earth Day Organic Indoor Learning Garden program in partnership with Earth Day New York. The program provides organic container gardens to classrooms in public schools in New York City. Anvil’s goal is to equip 10% of the city’s schools with an organic garden by next year’s Earth Day 2013 Celebration.

“These organic gardens are an extension of Anvil’s TrackMyT® program and help school children learn to appreciate the benefits of organic farming and the positive effects it can have on the environment,” says Caterina Conti, Anvil’s Executive VP and head of sustainability.

The Earth Day Organic Indoor Learning Gardens are container garden kits suitable for use in classrooms or other teaching spaces and contain organic soil, organic seeds, and instructions for planting and care. The gardens also come with an organic farming instructor’s guide to leverage the garden as a teaching tool. This launch of Earth Day Organic Indoor Learning Garden kits features lettuce seeds and grows edible greens in about 6 weeks.

Anvil is a vocal global advocate for organic farming and the largest purchaser of US grown organic and transitional cotton. The AnvilOrganic® line is ranked one of the top ten organic cotton apparel programs in the world. Recognized as a company with a strong and well-documented commitment to corporate and social responsibility, Anvil actively supports organic farming beyond just organic cotton for apparel to organic farming as a whole. “We believe that when people choose organic for their tables or for their closets, those choices ultimately contribute to making the Earth a better place to live and work,” continues Conti. The Earth Day Organic Indoor Learning Garden program is a grassroots effort to educate children who will, in turn, educate their families and influence choices they make.

Anvil piloted the Earth Day Organic Learning Garden program with 20 schools and received positive reviews from students and educators. Anvil’s post-launch goals for the program include extending beyond their New York City community and inspiring other like-minded companies and individuals to join in to implement the program in their own communities. 

For more information about Anvil’s sustainability efforts, contact Dina Dunn at or 336-371-5584. Anvil’s corporate responsibility site is The Earth Day New York website is


About Anvil Knitwear
Anvil Knitwear, Inc., a century old apparel brand, is a leading manufacturer of sportswear and accessories primarily serving the imagewear and private label markets. Anvil offers over 70 styles of sportswear and accessories in 80 colors. The company is also a leader in the sustainable apparel industry with its AnvilOrganic® and AnvilSustainable™ brands.  In addition to sustainable apparel, Anvil focuses on consumer education via interactive platforms, including, which chronicles the life cycle of a t-shirt from seed to store and Shirt Scan™, a mobile content delivery platform using QR Code technology. For more information, please visit