Anvil Knitwear's 5 Rules for Building a Sustainable Brand

Nov 22, 2011 12:55 PM ET

Original Blog by Ann Goodman on

How do you build a world class sustainability brand in under five years -- especially when you have little public name recognition and are just emerging from a restructuring?

Caterina Conti heads the sustainability initiative as EVP, Chief Administrative Officer and General Counsel of Anvil Knitwear, Inc., which began reinventing itself in 2007.   Acknowledging this is hardly an exhaustive list of stakeholders, she offers tips on how to engage five key groups, including:

1. CEO and management team
2. Finance office
3. Peer companies and expert organizations
4. Employees and suppliers
5. Customers

Continue reading the original blog post on about Anvil's 5 Rules for Builiding a Sustainable Brand.

About Anvil Knitwear
Anvil Knitwear, Inc., a century old apparel brand, is a leader in the sustainable apparel industry with its AnvilOrganic® and AnvilSustainable™ brands. Anvil has been ranked by the Organic Exchange as the world's sixth-largest organic program for two years and it is the largest domestic purchaser of U.S.-grown certified organic cotton. Anvil offers 17 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends in addition to over 70 traditional styles. For more information, please visit, and