The National Waste & Recycling Association's President and CEO Sharon H. Kneiss moderated a panel discussion on "Recycling More vs. Recycling Right in America" at the 2014 SXSW Eco Conference on sustainability in Austin, Texas. This video presents the highlight of that discussion from October 2014 observing the crossroads of American recycling: how to expand recycling for greater access and to include more materials, while ensuring that we are doing it the optimal way and not diluting the recycling stream.