Today is Talk With Our Kids About Money Day!

From coast to coast to coast, hundreds of thousands of young people are talking about money today in classrooms and homes across Canada.
Apr 18, 2018 11:00 AM ET


TORONTO, ON, April 18, 2018 /3BL Media/ – Teachers, parents and guardians from the Territories (Northwest Territories, Nunavut and the Yukon) are joining their counterparts in all provinces to talk about money and help young people get a head start in their financial education. They are participating in Talk With Our Kids About Money Day (TWOKAM Day). The educational program, created by the Canadian Foundation for Economic Education (CFEE) and supported by Scotiabank, is celebrating its sixth anniversary.

In addition to money talks in homes and schools, money fairs, proclamations and special events are being held in communities across Canada today and throughout April to commemorate TWOKAM Day. The program’s national showcase event this year is a money fair hosted by Scotiabank at the Scotia Plaza in downtown Toronto. Toronto Maple Leafs Alumnus, Nick Kypreos, is one of the featured guests at the event.

The TWOKAM program runs all year long, and the big day of celebration this year is today, April 18. In April 2017, over 5,500 schools and 650,000 young people participated in the program.

The TWOKAM program started in 2013 as a pilot in Toronto and Montreal area schools. Over the years it has expanded to include schools and homes right across Canada as educators, parents and guardians recognized the need to improve young Canadians’ financial capabilities. Designating one day each year, the third Wednesday in April, was seen as an important way to profile and give momentum to the issue.

Talking about money is the first step to improving financial capability – and enabling young Canadians to undertake their financial decisions and actions with confidence and competence.

CFEE has built a comprehensive website – – that provides parents, guardians and teachers with the resources they need to have money talks with kids.

Highlights of the TWOKAM School Program:
Teachers are provided with easy-to-use lesson plans that are cross-curricular, and make it easy for them to integrate money topics into a broad range of subject areas, including social studies, math, science, environmental studies, music, and art. In addition, the program offers:

  • A Money Fair Guide showcasing highlights of student learning gained through program participation;

  • Group discussion and debate ideas;

  • Resources and interactive tools for teachers; and,

  • Links to background material on financial literacy and research results.

Highlights of the TWOKAM Parent Program:
Free online access to fun and engaging activities that offer easy opportunities for parents and guardians to talk about money with their children, engage their curiosity and stimulate questions that lead to learning. Resources are organized by the child’s age range. The program also provides:

  • A wide variety of activities including movies to watch, books to read, songs to listen to, crafts to make, local trips to take, and more; and,

  • Helpful links and resources for parents, including a variety of articles offering different views on allowances.

"CFEE couldn't be more pleased with the growing impact of the TWOKAM Program,” said Gary Rabbior, President of the Canadian Foundation for Economic Education.  “With our Scotiabank partner we have looked to be a catalyst for new initiatives to promote financial literacy and education across Canada.  With about 7,000 schools registered to participate this year, I believe we are achieving that goal. Teachers and parents across the country are getting involved and helping prepare our kids for their financial futures."

“At Scotiabank, we’re proud to support organizations that share our belief that investing in young people is an investment in the long-term well-being of our communities,” said Ahmad Dajani, Vice President of Operating Practices & Financial Literacy, Scotiabank. “That’s why we’re so excited to support the Canadian Foundation for Economic Education with their program aimed at young people, Talk With Our Kids About Money. We know that supporting programs like this is crucial to helping young people reach their infinite potential.”

About CFEE
CFEE is a federally chartered, non-profit, non-partisan organization, founded in 1974, that works to improve economic and financial literacy and enterprising capability. CFEE works collaboratively with ministries and departments of education along with school boards, schools, educators, and teacher associations. CFEE also engages in activities to support and assist newcomers and past immigrants to Canada, and the general public including print resources, videos, workshops, and online resources. Overall, CFEE aspires to help Canadians of all ages be better prepared to undertake their economic roles, responsibilities, and decisions with confidence and competence.

About Scotiabank
At Scotiabank, we aim to support organizations that are committed to helping young people reach their infinite potential. Young people are our future leaders and Scotiabank's goal is to help ensure that they have the necessary skills and resources they need to support their success. Together with our employees, the Bank supports causes at a grassroots level. Recognized as a leader for our charitable donations and philanthropic activities, in 2017, Scotiabank contributed more than $80 million to help our communities around the world. Financial knowledge is one of our key Corporate Social Responsibility priorities. For more information on our CSR strategy, please visit

Scotiabank is Canada's international bank and a leading financial services provider in North America, Latin America, the Caribbean and Central America, and Asia-Pacific. We are dedicated to helping our 24 million customers become better off through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With a team of more than 89,000 employees and assets of over $923 billion (as at January 31, 2018), Scotiabank trades on the Toronto (TSX: BNS) and New York Exchanges (NYSE: BNS). For more information, please visit and follow us on Twitter @Scotiabank.

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