Three Reasons Why Workplace Giving Matters (Now More than Ever)
Workplace Giving/Corporate Volunteering Programs and Employee Engagement: What You Need to Know
As social consciousness moves firmly mainstream, social responsibility is now a greater consideration in employees’ decisions to join, stay with or leave companies. People bring their “whole selves” to work and they are increasingly looking to their employers to help them support causes that matter to them as part of their workplace experiences.
On the brink of economic recovery, attracting, retaining and motivating employees, with its ancillary benefits on productivity, corporate reputation and brand are a top of mind issue for companies in 2011.
Employee engagement is a complex challenge and there is no silver bullet guaranteed to magically transform employee engagement. But there are some things that matter to employees, and giving back is clearly one of them.
Workplace giving (which includes corporate volunteering or “Dollars for Doers” programs) is one key way companies can spark employee engagement. Find out why it matters now, more than ever.1. Attracting, retaining and motivating employees is a key challenge for all companies People matter. The bottom line is that businesses depend on their people to succeed. All companies, regardless of size or the nature of their business, need to find, keep and engage their employees to deliver their best, which in turn, delivers business results. It’s no surprise, that executives agree that attracting and retaining people is a top challenge:
97% of CEOs surveyed say that access to and retention of key talent are critical or important to sustaining growth over the long term (with 72% saying that it’s critical) (Source: PwC, 2009)
82% of employees aren’t passionate about their work (Source: 2009 Deloitte Shift Index)
46% of companies experienced a decline in employee engagement in 2010 (Source: Hewitt, 2010)
80% of companies reported that their workplace giving programs were a success and when asked why they feel this way, respondents consistently answered “employee engagement and satisfaction derived from the program.” Source: (LBG Research Institute, Inc. and LBG Associates, Workplace Giving Works! Make it Work for You, 2010)
A 2010 benchmarking study by community investment impact firm LBG Canada reported that: “Employee engagement is an increasingly prioritized element of strategic community investment. This trend is evident in Canada as it is around the world. 100% of LBG Canada companies have some form of an employer-supported employee giving and volunteering program in place.” (LBG Canada Annual Community Investment Benchmarking Report, 2010)
In an Australian study companies stated that one of the benefits of workplace giving programs include improved levels of employee engagement (Source: Australian Charities Fund, Cutting to the Heart of Workplace Giving Study, 2009)
Use social good as a Trojan horse for engagement: Connecting the dots between engagement and social responsibility is no longer the "wave of the future." It's what companies need to be doing now to get ahead. Aligning your employees around a common cause that transcends generational divides, gender and ethnicity is a sure-fire way to spark a sense of purpose and belonging. When your employees feel educated, inspired and empowered around the company's commitment to social responsibility, sustainability and citizenship, the real magic starts to happen. This kind of "good work" is also what the next generation of employees is adamantly expecting from their employers.
Spark! is a Software-as-a-Service (SaaS) workplace giving solution designed to help companies engage their employees through giving back. Spark! is a plug-and-play solution with flexibility and choices so companies of all shapes and sizes can easily and cost effectively implement year-round employee giving with real-time corporate matching, Dollars for Doers programs, and charitable gift card capabilities. Find out more at www.benevity.org/spark. About Benevity
Benevity has developed North America’s first embeddable micro-donation platform, enabling socially responsible businesses to engage their customers, employees and corporate partners in optional charitable giving in new ways on their terms. Benevity lets companies integrate user-directed, tax receiptable donations and corporate matching programs into their existing transaction environments, using their own brands and systems. The Benevity platform helps companies build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives that increase engagement, brand differentiation and return on social and community investment. To find out more, visit us at www.benevity.org and view our short video at www.benevity.org/goodness3.0.