Teleconferences Shed Light On Social Media and New Media Tools and Techniques for Cause Marketing Practitioners

The Cause Marketing Masters Series Presents Geoff Livingston and Joe Waters
Feb 11, 2011 11:10 AM ET

(3BLMedia/theCSRfeed) February 11, 2011 - With rapid advances in social media platforms and other technology tools, understanding which trends are passing and which ones merit your attention can be a full time undertaking. That’s why we’ve brought two leading experts to help your cause-focused and cause marketing efforts navigate these ever-changing digital seas.

  Winning with Cause-Related Social Media Presented by Geoff Livingston, Co-Founder of Zoetica Tuesday, February 15, 1:30 - 2:30 pm EST

Thanks to social media, there was a spike in corporate campaigns linking donations to online activity in 2010. At the same time companies and their nonprofit affiliates started to receive pushback from online citizens about the value of such efforts, their brand relevance and social impact.

The combination of new online cause marketing tools and a heightened level of online accountability require new approaches to how initiatives are conceived and executed. Our session will discuss how you can integrate social media tools into your cause marketing efforts that will make customers and supporters love you even more.  Register now.

Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members.  Course date: 2/15   Up and Coming Tech Tools for Cause Marketers Presented by Joe Waters, Selfish Giving Thursday, March 24, 1:30 - 2:30 pm EST   New digital tools promising awesome fundraising and communications powers hit the scene virtually week accompanied by a tremendous amount of well-intentioned hype from their entrepreneurial developers. Who has the time to analyze them all and separate those with great promise from those likely to fail and which ones are more appropriate for cause marketing campaigns?  Blogger Joe Waters -- that's who!   Take an hour to hear Joe describe the hi-tech tools and tactics he believes will help create significant new opportunities for cause marketers in the months and years ahead. Register now.   Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members Course Date: 3/24/2011   For more information, contact Check out other upcoming Teleconferences or browse our archive of recorded cause marketing Teleconferences, available on demand.   Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, join our LinkedIn Group and follow us on Twitter.   CMF11829