Take Your Retail or Consumer Products Cause Promotion to New Heights

FREE September 25 webinar explains how to tie your cause marketing promotions to real-world results
Sep 23, 2013 10:15 AM ET

Looking to tie your cause marketing promotions to real-world results – sales, traffic, loyalty, or engagement? Afraid you may be leaving “mission money” in the wallets of cause-barraged consumers? Join Anne Erhard, SVP, Cause Marketing at MSLGROUP, and Sandra Hijikata, March of Dimes Chief Revenue Officer, to explore cutting edge best practices for creating successful, mutually-beneficial cause marketing programs for retailers and consumer products that drive purchases and raise funds.


You Will Learn:

  • Best practices and trends relevant for variety of retailers, restaurants, and consumer products/services, including:

           -Successfully executing three-way partnerships
           -Effectively merging brands and messaging
           -Drawing consumer attention/splash with signage and visuals
           -Engaging employees and sales force
           -Incentivizing consumer participation

  • Tips and tricks from best-of-the-best, current marketplace promotions
  • Examples of proven success stories and real results


 You Will Receive:

  • Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
  • The opportunity to ask questions of the presenters (live attendees only)
  • A download of the PowerPoint presentation that accompanies this webinar


Presenter Profiles

Anne Erhard, SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP

Anne has fifteen years experience in cause, CSR, nonprofit branding, integrated marketing communications, and public/private partnerships. The campaigns Anne has helped create have raised hundreds of millions of dollars and engaged millions of people. 

At MSLGROUP, Anne leads corporate sponsorship strategy for the March of Dimes imbornto campaign and purpose-led communications for ANN INC. (parent company of Ann Taylor and LOFT). She has recently managed cause platform development for Kellogg’s, cause marketing strategy for select P&G brands, and social purpose platform development for PayPal. Prior to joining MSLGROUP, Anne helped develop and execute award-winning cause efforts, including: the American Heart Association’s Go Red For Women, Jockey International’s Jockey Being Family, L’Oreal USA’s For Women in Science, and Boys & Girls Clubs of America’s Great Futures Start Here.

Sandra Hijikata, Chief Revenue Officer, March of Dimes Foundation

The Chief Revenue Officer is a newly created position established to lead, strategically integrate, grow and diversify all revenue streams of the Foundation.  The goal is to establish and sustain double-digit revenue growth and to balance development of sustainable and repeatable best-fundraising practices with a rapid expansion of new sources of revenue through creative, innovative thinking and approaches.    

Prior to joining the March of Dimes, Sandra served in numerous roles at the American Heart Association.  These included:  Vice President, Science Translation and Resource Development; Executive Vice President for the American Heart Association, Pacific Mountain Affiliate.   In this capacity, Sandra was responsible for the implementation of the revenue generation, mission focus, and administrative support functions within this 9 state affiliate.   


This webinar is FREE thanks to the generous sponsorship of MSLGROUP.

For more information, contact info@causemarketingforum.com

Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7.

Want to stay up to speed on all things cause marketing? Be sure to visit our website, subscribe to Cause Update, join our LinkedIn Group and follow us on Twitter.