Samsung Reputation Ranking Release

Samsung Ranked #1 Technology Company in U.S. Survey of Corporate Reputation
Jul 6, 2015 12:00 PM ET

RIDGEFIELD PARK, N.J., July 6, 2015 /3BL Media/ – Samsung Electronics America (SEA) today announced the company has been named by the Reputation Institute as the most reputable technology company in the United States.

The Reputation Institute’s RepTrak®100 study recognizes Samsung as the leader in corporate reputation defined by several criteria including corporate social responsibility, innovation, product and services excellence, and creating a great workplace environment.

“Delivering amazing products and services is just one part of the Samsung story,” says Gregory Lee, president and chief executive officer of Samsung Electronics North America. “Being recognized as an industry-leading place to work that gives back to the communities we serve is a true honor.”

The Reputation Institute’s RepTrak® model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world’s best-known companies. The study examines perceptions of companies by the US general public based on over 50,000 interviews. The RepTrak® database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies.  

“Technology companies with strong reputations recognize that their reputations are dependent on more than just the products and services they provide,” says Brad Hecht, chief research officer at Reputation Institute. “The second most important driver of reputation in the technology industry is governance, or whether a company is responsibly run, fair and transparent.”

To view and download a b-roll that highlights some of Samsung’s employees, citizenship activities and industry innovations, please click here.

For more information about Samsung, please visit


About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brand. To discover more, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at

About Reputation Institute

Reputation Institute (RI) is the world’s leading research-based consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Global RepTrak® 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography.