A Roadmap: Creating a Successful Environmental Employee Engagement Program
By Paula Luu, Senior Manager, Brand and Media Marketing, Net Impact.
When TD Bank set out to create an environmental employee engagement (EEE) program two years ago, there was no roadmap for how to get there. One year later – through a test and learn process involving broad consultation – the bank has built the support from senior leadership needed to scale the new EEE program across the organization and deliver company-wide results.
Increasingly, companies are beginning to recognize that when their workforce is engaged in the environment, there are important business benefits. In fact, 40% of companies across industries have EEE programs in place to integrate the environment into their culture and processes.
Environmental leaders across sectors are hungry for new tools to help navigate the challenges of engaging employees and members in the environment. To address that need, TD Bank, the Environmental Defense Fund Climate Corps, and BrownFlynn have just released the Environmental Employee Engagement Roadmap, a how-to guide for organizations seeking to create, scale up, and enhance an EEE program. The Roadmap highlights the value of sharing perspectives and working together to solve environmental challenges.
A successful EEE program not only creates passionate employees who take pride in working for a company that shares their values, but also it can increase employee productivity and retention, attract new employees, deepen customer relationships, motivate employees to reduce cost, and stimulate innovation. However, the benefits reach beyond the bottom line.
TD Bank – which shared lessons learned after launching its EEE program in partnership with Net Impact and GreenBiz last year – understands the full spectrum of benefits firsthand. “Beyond delivering just business results, a successful environmental employee engagement program can have a multiplier effect, transforming many employees into environmental champions and stewards at work, home, and in our world at large,” said Joe Doolan, Head of Environmental Affairs for TD Bank.
Of course, with every plan, there are some foundational building blocks that are needed to get from Point A to Point B: a detailed execution plan, senior executive support, and links to human resources, which are needed to impact culture, to name a few. The Roadmap shows how to build this out and plan each phase in a step-by-step manner.
For more information:
See the Environment Employee Engagement Roadmap at https://netimpact.org/sites/default/files/documents/eeeroadmapfinal.pdf