Ratings and Rankings: How Competition Promotes Corporate Sustainability

Jul 3, 2013 4:00 PM ET

Original content on GreenBiz.com

Competition breeds progress. Innovative products, remarkable technologies and consumer convenience are just a few examples of how competition improves our lives on a daily basis. Now, competition is changing the way that companies approach corporate sustainability.

Sustainability ratings and rankings offer a new landscape for viewing how the world’s premier companies compare. But deciphering the metrics and methodologies of different raters is challenging. Fortunately, the real value of ratings isn’t in the numbers, it’s in the fact that a simple benchmarking exercise can translate into substantial organizational change.

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