Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign

Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign

by Sustainable Brands
Tuesday, September 23, 2014 - 9:00am

CONTENT: Article

Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the GuardianFollow the Frog 2014 will be a 10-month integrated experience designed to foster engagement with a growing population that cares about sustainability and want to take action in their daily lives.

Follow the Frog will come to life on an online platform called Vital Signs, with a mix of fresh, educational and interactive content that will raise awareness of some of the world’s greatest challenges — including climate change, deforestation, water quality, poverty and gender issues — and promote daily choices that can make a difference.

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CATEGORY: Environment