Purpose-Driven Strategy: Creating a Sustainable Business While Solving the World's Challenges
by Gabi Zedlmayer, Vice President and Chief Progress Officer at HP
Big doesn't begin to describe the amount of data the world generates in a day. In fact, Ernst & Young reports that the world creates as much data in 10 minutes as in all of human history up until the year 2003. This volume will continue to multiply exponentially as new technologies, like immersive computing and wearable devices, make generating and sharing content even more pervasive.
With an increasing global population and a rising middle class in emerging economies, billions more people will be connecting in the coming decade, shifting the centers of power in the world and further accelerating the data explosion.
All that data is collected, processed, stored and managed in large-scale data centers around the world, which collectively consume a tremendous amount of energy, and may soon require more energy than we can even produce each year.
That's why HP Chairman, President and CEO Meg Whitman has said, "Business as usual is not sustainable."
Clearly, we have to think and act differently in the way we conduct business, and the time for action is now.