Prudential’s Data-Driven Approach to Engaging Middle Management Employees
Jan 8, 2018 8:45 AM ET
Campaign: Workplace Giving Success Strategies
As one of Fortune’s (and Benevity’s) Most Admired Companies, Prudential has a social mission at the core of its business model—that everyone should have the opportunity to achieve financial security. They’ve committed over $1 billion to their hometown of Newark through initiatives like impact investments, grants to nonprofits and infrastructure projects. And even with great participation rates and rave feedback on their Goodness program, Prudential CARES, the company is continuously looking for ways to expand and improve by digging into the data.
LEARN HOW PRUDENTIAL USED DATA TO INCREASE PARTICIPATION IN COMMUNITY IMPACT PROGRAMS