PODCAST >> Project 7′s Tyler Merrick Discusses the Business of Running a Cause Business

Listen to an interview with a cause marketing startup success
Jan 14, 2013 3:15 PM ET

Audio File

Companies & Causes - the official blog of the Cause Marketing Forum

An abundance of small, cause-branded products flood the market each year, most of which you'll never see again because they lack a solid business strategy. On this episode of Cause Talk Radio, Project 7's Tyler Merrick talks about how their lifestyle giving brands have earned a place on the shelves of WalMart, Target and 7-Eleven. Hint: it took a LOT of sweat equity and persistence. Join Megan and Joe for this inspiring conversation, particularly if you are, or dream of being, a cause-focused entrepreneur.

Don’t Miss an Episode!  Subscribe to Cause Talk Radio in iTunes