People, Product and Performance Drive Amway’s 2013 Corporate Social Responsibility Efforts

People, Product and Performance Drive Amway’s 2013 Corporate Social Responsibility Efforts

Thursday, May 29, 2014 - 10:00am

CONTENT: Press Release

ADA, MI, May 29, 2014 /3BL Media/ – Amway today released its 2013 Corporate Social Responsibility (CSR) Report, "We Believe,” highlighting the combined efforts of Amway, its business owners and employees as they continue to improve the lives of people all over the world.

“Knowing we are making a difference in people’s lives gives us a tremendous sense of fulfillment,” said Amway Chairman Steve Van Andel. “Doing so helps fulfill our vision of improving lives and makes this world a little better for us and the generations to follow.”

“Through our corporate social responsibility efforts, business opportunity, brands and products, our goal has been to help improve the lives of others,” said Amway President Doug DeVos. “In the years to come, we’ll continue to partner with our dedicated distributors and employees to help people around the world.”

In 2013, Amway focused its corporate social responsibility efforts in three areas: people, products and performance.

People: Amway Business Owners and employees give generously of their time, talent and resources to charitable causes across the globe. In 2013, Amway celebrated the 10th anniversary of the AMWAY ONE BY ONE™ CAMPAIGN FOR CHILDREN, which has helped 11 million children worldwide through 3.1 million volunteer hours and USD$225 million in donations. In one day (24 hours), 15,000 Amway employees and distributors around the world celebrated this milestone with a global day of service, Nov. 20, 2013. Amway volunteers across 57 countries completed 300 volunteer projects to help 100,000 children.

Products: For more than 50 years, Amway has leveraged its expertise to help solve global problems. Amway has committed its nutrition expertise to help fight chronic malnourishment in children through its Power of 5 Campaign and NUTRILITE™ LITTLE BITS™, a small, powerful packet of micronutrients. Since 2009, NUTRILITE LITTLE BITS has provided important health benefits to nearly 3,000 children in Mexico and Zambia. The Power of 5 Campaign plans to expand distribution of NUTRILITE LITTLE BITS in 15 additional countries across four continents during the next three years.

Performance: Amway constantly seeks to improve its manufacturing and sustainability efforts to be good stewards of our Earth. In 2013, Amway reduced its water consumption by more than 10 percent and nearly doubled its non-grid alternative energy (wind power) usage.


About Amway
Amway is an $11.8 billion direct-selling business based in Ada, Michigan, USA.  Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100.  For company news, visit

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