The Net-Net On World Malaria Day

Apr 27, 2011 9:40 AM ET

Alice Korngold's Blog

Everyone can contribute in the fight against malaria. "From students, to CEOs, to YOU." That's the message of the United Nations Foundation's Nothing But Nets campaign. Tonight, in honor of World Malaria Day, the campaign will launch a two-week Champions to End Malaria photo exhibition at the UN, in collaboration with the Roll Back Malaria Partnership.

The interactive exhibit highlights kids, business people, musicians, and others, who have made significant contributions in the fight against malaria; they are role models by leveraging their skills, talents, and platforms to raise awareness and resources to save lives from malaria. Photographic portraits of these champions against malaria were taken by world-renowned photographer, Platon. By displaying the images and the stories of people who combat malaria, the campaign aims to inspire you to participate. You are even invited to share your photo and story too.

Malaria kills. But it can be prevented.

While malaria afflicts nearly a half a billion people a year, it is particularly deadly in Africa. In fact, every 45 seconds, a child in Africa dies from a malaria infection. Malaria is also devastating to productivity and the economy, costing Africa $12 billion annually. And yet, malaria is entirely preventable and treatable. Preventable by protecting people with insecticide-treated bed nets while they sleep. Preventable also by spraying insecticides, and treatable with drug therapies.

See continuation here on Fast Company...


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