Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Summary

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

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Tuesday, November 2, 2010 - 12:26pm

CONTENT: summary

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Benevity
http://www.benevity.org