Milano Cortina 2026 in Numbers: Record Engagement, Efficient Delivery, World-Class Performance

From the city of Milan and the Italian Alps to the world stage, Milano Cortina 2026 delivered a celebration of sport that extended far beyond the venues.

International Olympic Committee news

Across 19 days of competition, athletes produced historic performances that raised the standard of winter sport, breaking Olympic and world records and showcasing the extraordinary level of today’s competitors.

Here’s some of the key data from the Milano Cortina 2026 Olympic Winter Games (as of 21 February, preliminary figures):

Sport

• Around 2,900 athletes participated (final number to be confirmed).
• 8 sports.
• 16 Olympic disciplines.
• Ski mountaineering made its Olympic Winter Games debut.
• 116 medal events.
• 740 medals assigned.
• Eight new events: ski mountaineering men’s sprint; ski mountaineering women’s sprint; ski mountaineering mixed relay; skeleton mixed team; luge women’s doubles; freestyle skiing men’s dual moguls; freestyle skiing women’s dual moguls; and ski jumping women’s large hill individual.
• 13 Olympic records broken.
• 1 world record broken (Xandra Velzeboer – Short Track Sped Skating – Women’s 500m).
• 92 National Olympic Committees (NOCs) took part, plus Individual Neutral Athletes (AIN).
• Benin, Guinea-Bissau and United Arab Emirates competed in their first Olympic Winter Games.
• 29 NOCs won medals.
• 2 NOCs won their first-ever Olympic Winter Games medals:
• Brazil (1 gold: Lucas Pinheiro Braathen - Alpine Skiing – Men’s Giant Slalom).
• Georgia (1 silver: Anastasiia Metelkina and Luka Berulava - Figure Skating -  Pair Skating).

^{© 2026 Getty Images}

Gender Equality

• Most gender-balanced Olympic Winter Games in history, with women accounting for 47 per cent of the athletes.
• With the introduction of four new women’s events on the programme, Milano Cortina 2026 featured the highest number of women’s events at any Olympic Winter Games, with 50 events compared to 46 at Beijing 2022.
• 12 of the 16 sport disciplines in Milano Cortina were fully gender balanced.

Spectators

• Over 1.3 million tickets sold.
• Over 600,000 people visited the Fan Villages across the host regions.

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Volunteers

• 18,000 (picked from 130,000 applications)
• 51 per cent female/49 per cent male
• 48 per cent aged under 35
• 98 nationalities

^{© 2026 Getty Images}

Olympic Villages

• 6 Olympic Villages.
• Villages served per day:
  • 356kg of pasta
  • 10,000 eggs
  • 8,000 coffees
  • 12,000 pizza slices

^{© IOC}

Media and Broadcast

• 24 Media Rights-Holders (MRHs).
• 80+ broadcast sublicensees.
• 6,500+ hours produced by Olympic Broadcasting Services (OBS).
• 810+ camera systems capturing all the action.
• 25 drones (15 First-Person View (FPV), 10 traditional drones).
• 32 cinematic cameras.
• 17 real-time 360-degree replay systems.
• 1,800 microphones.
• 10,000+ broadcast personnel (4,500+ OBS / 5,500+ MRHs).
• 2,537 accredited press: 269 domestic and 2,267 international (written press, photographers and non-media rights-holders).
• 803 news organisations.
• 694 photographers.

^{© IOC}

Broadcast

• 2 out of 3 Italians have watched Rai’s coverage of the Games - a higher proportion than for Paris 2024.
• Italians have watched more coverage of the Milano Cortina 2026 Olympic Winter Games than the four previous Winter Games combined.
• Europe: European Broadcast Union (EBU) and Members dominated the media landscape and consistently outperformed their typical market share.
• France, the next Olympic Winter Games host, had over 50 million viewers watching coverage on France Télévisions, a higher reach than Torino 2006.
• In the USA (by Thursday 19 February), the Milano Cortina 2026 Olympic Winter Games had averaged 24.1 million viewers on NBC, Peacock, NBCUniversal Digital Platforms and Versant’s CNBC and USA Network – the most-watched Winter Games at this point since 2014, and up 93 per cent from Beijing 2022.
• In Brazil, coverage of the Milano Cortina 2026 Ski Jumping now stands as the most watched Winter Games competition in Brazilian history. Moreover, streaming records for the Olympic Winter Games have been shattered in the territory.
• In Japan, Olympic coverage on Japan Consortium’s TV channels has reached more than 92 million viewers, equivalent to over 80 per cent of the potential audience.

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Digital*

*Figures are provisional and reflect performance as of 21 February

Olympics Web, App and Direct Marketing

• 110 million users have engaged with the Olympics Web & App platforms, a record for the Olympic Winter Games.
• 120 million opens have been recorded for the Olympics App during Milano Cortina 2026, with it ranking as the No. 1 sports app across 75+ territories.
• 170 million mobile push notifications have been delivered, keeping fans connected to key moments in real time.
• 120 million personalised emails have been delivered to fans, activating over 400 campaigns across 9 languages.

@Olympics Social Media

• Over 10 billion engagements have been generated across Olympics social media handles during Milano Cortina 2026, tripling the volume recorded for Beijing 2022.
• 8.7 million new followers have been added across Olympic social media accounts during Milano Cortina 2026, bringing the total global followership to over 172 million.

Olympics Campaigns and Experiences

• 42 campaigns have been delivered in collaboration with IOC Worldwide Olympic Partners, making this the most extensive Olympic Winter Games marketing programme to date.
• 59 million video views have been generated by the Olympics‑produced short film Ti Amo, with additional global exposure via MRHs.
• 270 million engagements have been generated by social content featuring the Olympic rings Pasta, which has also been featured by leading media outlets reporting on the pasta’s viral success.
• 750 million social media engagements have been generated through Olympic Celebrity and Creator programmes.