MetLife Foundation Launches Social Media Campaign for Mother's Day
#MOEM campaign thanks Moms, and supports disadvantaged working mothers
New York, NY, May 8, 2014 /3BL Media/ – Ahead of Mother’s Day, MetLife is inviting social media users to say thank you to their moms through a poem, or #Moem, posted on Facebook or Twitter. A #Moem is defined as a tribute poem to mom, preferably rhyming, that is 110 characters or less, and MetLife has even created a Facebook application called the #Moem Maker to help users get their creative juices flowing.
For every unique #Moem posted, MetLife Foundation will make a $10 donation to the Dress for Success Financial Literacy Program up to $50,000. This national educational program is designed to help low-income women learn how to eliminate debt, manage their assets, invest wisely, and prepare for retirement.
“We wanted to create a new, unique way for people to celebrate their moms on Mother’s Day,” said Amir Weiss, head of Digital Marketing at MetLife. “At the same time, we also wanted to do something to help women across the country and further the Foundation’s mission of global financial capability. The #Moem campaign allows us to achieve all these goals and underscores MetLife’s commitment to helping women succeed.”
“We’re grateful to MetLife Foundation for its generous donation to our Financial Literacy Program, and look forward to putting these dollars to work to help disadvantaged women achieve economic independence,” said Joi Gordon, CEO of Dress for Success Worldwide. “Those who participate in the #Moem campaign aren’t just doing something for their mom on Mother’s Day—they’re doing something for moms nationwide.”
MetLife and MetLife Foundation have a long tradition of supporting women and helping them succeed in the workplace. MetLife Foundation’s support of global organizations like Women’s World Banking has resulted in many low-income women gaining access to financial tools and services to help them succeed as entrepreneurs. For the past 7 years, MetLife has been the premier sponsor of the LPGA® Golf Clinics for Women, which help women learn how to use the sport to build better business relationships and raise money to fight breast cancer. The company has launched Women’s Business Networks for its employees in 19 countries and has been named one of Working Mother® magazine’s 100 best companies for 15 years in a row.
For more information on the #Moem campaign, please visit MetLife’s Facebook page.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support, and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 130 cities in 16 countries. To date, Dress for Success has helped more than 775,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
About MetLife Foundation
MetLife Foundation was created in 1976 to continue MetLife’s long tradition of corporate contributions and community involvement. Today, the Foundation is dedicated to advancing financial capability, committing $200 million over the next five years to help build a secure future for individuals and communities around the world. MetLife Foundation is affiliated to MetLife, Inc. To learn more about MetLife Foundation, visit www.metlife.org.
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is a leading global provider of insurance, annuities and employee benefit programs. MetLife holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
Metropolitan Life Insurance Company (MLIC), New York, NY 10166. Securities products and investment advisory services offered by MetLife Securities, Inc. (MSI) (member FINRA/SIPC) and a registered investment adviser, 1095 Avenue of the Americas, New York, NY 10036. MLIC and MSI are MetLife companies.