Media Impact Board Chair to Present at World Bank Hosted Entertainment-Education Conference

Jun 10, 2011 11:49 AM ET

(3BL Media / theCSRfeed) June 10, 2011 - PCI-Media Impact Board Chair, Fred Cohen, will present at a World Bank-hosted conference about the power of Entertainment-Education (E-E) to help achieve development objectives.  For 25 years, Media Impact has worked with local partners around the world to produce E-E dramas that address the most critical social and environmental issues.  During a quarter century of work, it has produced more than 3,000 episodes of 100 television and radio productions.  Together, these programs have reached more than 1 billion people in 34 countries.

Entertainment Education: A Solution for Cost Effective, High Impact Development Communication Monday, June 20, 2011  9:00am - 5:00pm
World Bank H Building Black Auditorium  600 19th St. NW, Washington, DC 20006   RSVP is required with name and affiliation by June 15, 2011
Send RSVP to:    This conference will explore how to creatively use commercial entertainment media (TV, radio, film) and new media (cell phone apps, SMS, social media, blogs) to increase impact and achieve better outcomes in finance, health, and other development sectors. Panel 1:  Transmedia and 360° Communication Strategies
Panel 2:  Alternative Approaches to EE
Panel 3:  Experiences from the Field – How EE Supports Development Impact
Panel 4:  Working in Partnerships for Greater Impact in EE   Special Guests
  • Mahmoud Mohieldin, Managing Director, World Bank Group

  • Rahul Bose, Indian Actor, Screenwriter, Director, and Social Activist

  • Miguel Sabido, Mexican Dramatist and Pioneer in Entertainment Education

  • Fred Cohen, Chairman, International Academy of Television Arts and Sciences

  • Tilman Ehrbeck, CEO, CGAP

  • Martine Bouman, Director, Center for Media and Health, The Netherlands

  • Sandra de Castro Buffington, Director, Hollywood, Health & Society

  • Usha Bhasin, Additional Deputy Director, Doordarshan TV Corporation, India

  • Rob Burnet, Director, Well Told Story / ShujaazFM, Kenya

  Organized by
Financial and Private Sector Development Network
World Bank Institute
Russia Trust Fund for Financial Literacy
For more information, please contact:
Margaret J. Miller
Rocio Schmunis -
Shweta Banerjee -   PCI14473