An NFT collection from Mac is being launched to mark America’s National Youth HIV/Aids Awareness Day, inspired by the brand’s collaboration with the Keith Haring Foundation.

The list of brands launching NFTs lengthens by the week. The latest name on board is Mac Cosmetics, which is launching its first NFT in collaboration with the Keith Haring Foundation, in support of America’s National Youth HIV/Aids Awareness Day on 10 April.

The launch comes as the beauty industry’s engagement with NFTs shows signs of maturing, with community and brand values remaining front of mind.

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