MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation

MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation

Digital collectibles that aim to support HIV/AIDS organizations.
MAC lipstick on yellow background surrounded by Keith Haring illustrations

Tuesday, April 19, 2022 - 1:05pm

CAMPAIGN: M·A·C VIVA GLAM

CONTENT: Article

MAC Cosmetics is foraying into the metaverse with its first-ever NFT collection created in partnership with the Keith Haring Foundation.

Arriving as part of the beauty brand’s Viva Glam line, the launch celebrates the iconic works of the late artist while aiming to support HIV/AIDS organizations for National Youth HIV/AIDS Awareness Day (April 10).

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