MAC Cosmetics Aims To Inspire the Next Generation of Trans Makeup Artists

Nov 8, 2023 8:00 AM ET
Campaign: M·A·C VIVA GLAM
Side-by-side pictures of the same person with and without makeup. "MAC Viva Glam 25" across the top.
Image courtesy of Glossy

Originally published by Glossy

Moving forward, MAC plans to bring the Viva Glam program to more of Mac’s global markets. “Since we work with so many LGBTQ organizations around the world and have such great relationships with the community, we want to set up similar types of opportunities to introduce those groups to makeup artistry and MAC,” said Elliott.

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