Live Concerts Get Greener with Help from UPS and Live Nation Entertainment

May 25, 2011 3:15 PM ET

UPSide - The UPS Blog

by Mark Dickens

   “If there is something to be changed in this world, then it can only happen through music.”

                                                                          -  Jimi Hendrix

I try to avoid hyperbole, but I truly believe music is one of the most powerful forces on the planet. It touches people on a deep, emotional level transcending differences in language, culture, political views and socio-economic status.

Even with his scientifically-focused mind, Albert Einstein understood and appreciated the value music brings to our lives when he observed, “If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music. … I get most joy in life out of music.” 

Throughout the ages, music has helped humankind express our passions, hopes and dreams. On occasion, music has even caused us to act on a particular issue, with those in the industry often leading the charge. Remember 1985’s “We Are the World?”

Click here to read more on this groundbreaking partnership.



About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the Web at and its corporate blog can be found at To get UPS news direct, visit   UPS14096