Let’s Talk About Cause Marketing at Quora - A blog by Joe Waters

Let’s Talk About Cause Marketing at Quora - A blog by Joe Waters

Joe Waters blogs on cause marketing at Selfishgiving.com. He is the co-author ofCause Marketing for Dummies (July, 2011).


The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Wednesday, January 12, 2011 - 10:43am



We have a new toy. Let’s play.

It’s the new question and answer site called Quora. Like Twitter, you ask a question, you get an answer, but you don’t have to filter out the other noise. You can follow people, but you can also follow topics (e. g. cause marketing) or questions (e. g. Where is cause marketing headed in 2011?). Also, like Twitter, Quora results are showing up in Google.

An added feature is that you can vote up or down people’s answers.

I’ve gone ahead and added cause marketing as a topic and even plugged in some FAQ’s for it. But think of all the topics we could add. Point-of-sale, purchase-triggered donations, online contests like Pepsi Refresh, location-based cause marketing.

There are a few great reasons to jump on Quora.

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