3BL Blogs

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

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Responsible Production & Consumption

Baltimore Utility Chief Emphasizes CSR Following Freddy Gray Death
Freddy Gray’s death while in the custody of Baltimore police pushed the riot-torn city’s only African America big company CEO into action, emphasizing corporate social responsibility to heal the scab that had been ripped off the community”

Baltimore Gas & Electric chief Calvin G. Butler Jr. said the 2015 death and racial strife pushed the 200-year-old utility to use the power of procurement in partnership with service providers and nonprofits to hire and train more people from inner city neighborhoods.

Responsible Business & Employee Engagement

Corporate Reputation Drives Both Kinds of CCO
All CCOs are not created equally. But they’re getting closer.

After decades working alongside chief communications officers, I figured other corporate professional masquerading under the CCO acronym had little in common with the wordsmiths who manage corporate messaging.

That myth was exploded when I attended a gathering of the other CCO-- chief compliance officers – and realized their concerns about corporate reputation were completely aligned with the ink-stained wretches who manage comms.

Events, Media & Communications

Aspiring to be a Mensch: Big Budget TV Spots Lead with Social Impact Messages
Being a mensch seems to connect with consumers.

Two big-budget national TV ad campaigns – one from pharma giant Pfizer and the other from the wealth management firm Ameriprise Financial – are trying to drive sales through storylines involving the kind of social impact work usually reserved for nonprofits and corporate social responsibility (CSR) programs.

Responsible Production & Consumption

Box of Chocolates Triggers ‘V-Waste Guilt’
As someone who spends quite a bit of time with sustainability professionals, I try to minimize my own environmental footprint.

So it was a bummer earlier this week when my efforts to be a good husband and green-minded consumer generated unwanted V-waste.

My Valentine’s Day shopping routine was disrupted because the New York City jewelry and chocolate stores where I routinely bought gifts had both recently closed, presumably the victims of steep midtown Manhattan rent hikes.

Responsible Business & Employee Engagement

‘Transformative Power of Transparency’ Tops on New GRI Chief’s
Unlike another world leader who is one month into his new job, Tim Mohin has heralded his new administration at GRI by kicking off a global listening tour.

A veteran sustainability officer at tech giants like AMD, Apple and Intel, Mohin has yet to issue any sweeping executive orders. He took his roadshow to Phoenix this week for the “GRI Reporters’ Summit” and received input from companies using the Global Reporting Initiative’s standards to keep stakeholders briefed on environmental, social and governance issues.

Events, Media & Communications

Everyday is Earth Day for Minneapolis Media Focused on Sustainability
Unlike many cities where Sunday newspaper readership has tanked, plenty of Minneapolis residents still treasure delivery of a chunky Star Tribune as part of their weekend routine.

“It’s our meal ticket,” Business Editor Thom Kupper said of the 580,000-circulation Sunday edition during a 3BL Media event for sustainability communicators.

Those pitching Minnesota’s largest daily need to understand that the “digital first” mantra adhered to by print outlets in some markets does not apply for his team.

Responsible Business & Employee Engagement

Election Weighs Heavily as Sustainable Business Execs Gather in DC
Congress returned to work Monday for a lame duck session following last week’s election. Today, hundreds of corporate social responsibility (CSR) executives head to Washington hoping their sustainable business missions are not up-ended by a Donald Trump presidency.

The elephant in the room at the U.S. Chamber of Commerce Foundation's 2016 Corporate Citizenship Conference is whether campaign rhetoric turns into policy, and whether business leaders will stay the course on ambitious social impact and environmental initiatives.

I will be attending the conference, themed “Progress and Purpose,” and will provide updates for 3BL Media during the two-day event. Here’s a link to the agenda, which can be followed on Twitter using the hashtag #USCCFPurpose.

Responsible Business & Employee Engagement

Kumquat is the New S-word
If there’s any one topic that people working in sustainability can agree, it’s that their sector has an identity problem.

Acronyms abound. EHS, ESG, CSR and CR are just a few. There are professionals who feel that Social Purpose or Shared Value address both human rights and environmental issues. But just as many execs are solidly in the Sustainability camp.

Events, Media & Communications

Prepare for Deep Dive when Pitching Sustainability to New York Times
One of the best punchlines delivered so far at BSR Conference came from New York Times sustainability reporter David Gelles when panelists were asked to recommend new breakthrough communications techniques.

“If I could briefly plug print advertising,” Gelles said, referring to a full-page ad that appeared on the back of the Times business section today from the office chat platform Slack, which used the space to deliver an open letter to Microsoft.

Awards, Ratings & Rankings

3BL Media Recognized by Springfield Chamber as Region’s Third Fastest Growing Company
When 3BL Media advertises for talent on job boards in western Massachusetts, we’ve used the phrase, “Silicon Alley Meets the Pioneer Valley.”

Juxtaposing New York City’s bustling media tech scene against the beautiful backdrop of the Berkshires seems to be working for 3BL Media, which has just been honored by the Springfield Regional Chamber for being third in revenue growth among regional companies.

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