Learn From the Best: 7 CSR Experts Share Insights

Downloadable eBook features the best and brightest thought leaders in the world of corporate social responsibility
Apr 5, 2012 5:15 PM ET

(3BL Media) Holyoke, MA - April 5, 2012 - Brave One, an agency specializing in corporate social responsibility (CSR) communications and green PR announced today the release of their new ebook, entitled “The Magnificent CSR Seven.” The ebook assembles seven of the world’s top CSR thought leaders and asks each to deliver their “one lesson” for companies interested in improving their efforts and reputation for corporate social responsibility. Brave One is currently offering the ebook as a free download on their website for any interested reader.

“We are very pleased to have brought together some of the best minds working within the CSR space,” said Brave One partner and ebook editor Jesse Mayhew. “It’s an honor to provide our contributors with a platform to share their insights and experiences in one place.”

The seven lessons range from the seemingly simple, “Tell the Truth,” to the more complex, such as “Create Shared Value Through Storytelling.” Each lesson offers a unique insight, perspective and approach, as well as provides actionable steps for readers to immediately put these lessons to work for their organizations.

“We are proud to offer a resource that provides valuable, actionable lessons for anyone and everyone concerned with advancing CSR,” said Brave One partner Lukas B. Snelling. “Regardless of any given reader’s experience or level of familiarity with CSR, we believe this ebook will prove to be enlightening and provide new, invaluable content.”

The Magnificent CSR Seven features contributions from the following individuals:

  • Brian Reich, SVP and Global Editor, Edelman Digital
  • Craig Bida, EVP of Cause Branding, Cone Communications
  • Sami Glover, Creative Director, The Change Creation
  • Derrick Mains, EVP, youchange
  • Henry Frechette, Community Architect, 3BL Media
  • Gary Breece, Executive Producer, Public Address System
  • Jesse Mayhew, Partner, Brave One Agency

The ebook is the first volume in a series of ‘CSR Masterclass’ guides that Brave One hopes to produce and publish with regularity. This premiere issue is available as a free download at http://www.braveoneagency.com/ebook/.


About Brave One Agency
Brave One is a communications agency dedicated to helping companies face 
new global realities by embracing new, emerging media strategies to achieve their business goals. We have the resources of a web studio, the insight of a consultancy, and the boldness of a veteran PR firm. Our clients are those organizations that have bravely stepped up to the challenge of today’s most pressing social and environmental issues. More information about Brave One can be found online at www.braveoneagency.com.