Kmart® Fab 15 Toy Shoppers to Make Season Brighter for St. Jude Children's Research Hospital®

Weeklong promotion another way for Shop Your Way® members, customers to give back this holiday season
Dec 2, 2014 11:05 AM ET
Campaign: Thanks and Giving

HOFFMAN ESTATES, Ill., December 2, 2014 /3BL Media/ -- Kmart toy shoppers have another way to give back to the St. Jude Thanks and Giving® campaign. Kmart, the all-time leading St. Jude Children's Research Hospital® fundraising partner, having already raised more than $10 million for St. Jude this holiday season alone, announced that Dec. 7 through Dec. 13 it will additionally donate $1 to St. Jude for every Fab 15 toy purchase, up to a maximum donation of $25,000. 

"Our Shop Your Way members, associates and customers truly embody the holiday spirit year-after-year with their generous support for the St. Jude Thanks and Giving campaign, and this year we decided to create an additional way to donate," said Alasdair James, president and chief member officer at Kmart. "Kids and toys go hand-in-hand during the holiday season, and as thousands of kids unwrap their toys on Christmas morning, parents and gift-givers will have delivered joy to more than one child and family this year."

Kmart's Fab 15 holiday toy list – created with input from industry trends, kids and parents – features the ultimate toys that kids want for the holidays; from big toys that make great, unexpected gifts to nostalgic toys that remind parents of their own childhood such as Simon Swipe or the Kmart-exclusive 2014 Holiday Barbie. Kmart is featuring top toy brands and hundreds of exclusive toys this holiday season at

Additional ways Kmart is supporting St. Jude this holiday season include:

  • At the register: Shop Your Way members and Kmart shoppers can donate when they check out in all Kmart stores, or online via a link: As a special thank you to Shop Your Way members, Kmart is rewarding members who give back – through Dec. 27 – with a coupon for five percent back in points on their next qualifying in-store or online merchandise purchase. Points expire 90 days after receipt. Maximum $20 in points (20,000 in points) per transaction. See coupon for details.
  • On the tree: Kmart's exclusive 2014 collectible St. Jude bear ornament is available in-stores and online at The ornament comes in two versions – a boy and a girl bear, and Kmart will donate $1 to St. Jude for each ornament purchased now through Dec. 24, with a minimum donation of $50,000.

St. Jude recognized Kmart, a partner since 2006, as its Corporate Partner of the Year in 2010, 2011 and 2013, and last year honored Kmart with the "Extraordinary Partner Performance Award," recognizing its record-breaking fundraising achievement. Funds raised support research and treatment by St. Jude to end childhood cancer and other life-threatening diseases. Kmart has raised more than$59.2 million through in-store and online donations.

St. Jude leads the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, and no family ever receives a bill for treatment, travel, housing or food, so that families can focus on what matters most – helping their child live.

Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened 52 years ago. With the continued support of partners like Kmart and its loyal members and customers, St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade and won't stop until no child dies from cancer.

To make a donation and for more information, visit or

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:   SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at | Sears Holdings Corporation website at | Facebook:

About St. Jude Children's Research Hospital®    

St. Jude Children's Research Hospital is leading the way the world understands, treats and cures childhood cancer and other life-threatening diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting or following St. Jude on and



Brian Hanover

Kasey Salt

Sears Holdings

Zeno Group for Sears


312-527-2SHC (2742)