Keep America Beautiful Kicks Off Second Annual Recycle-Bowl Competition

Visit to Register Your School Today!
Aug 8, 2012 3:30 PM ET
Campaign: Recycle-Bowl

(3BL Media) Stamford, CT - August 8, 2012 – Keep America Beautiful, the nation’s largest volunteer-based community action and education organization, is again teaming up with Nestlé Waters North America to announce the launch of the second annual Recycle-Bowl youth recycling competition.

In its inaugural year, more than 1,200 elementary, middle- and high-schools around the country, representing more than 500,000 students, participated in a fun, interactive way to learn about waste reduction and environmental responsibility through in-school recycling. 67% of participating schools saw a “significant” or “some” increase in the amount of materials their school recycled during the competition timeframe.

Registration for this incentive-based recycling competition is now open to all U.S. schools at the Recycle-Bowl website at The competition runs from Oct. 15 through Nov. 9, 2012, culminating around America Recycles Day ( Participating schools will track and report how much recyclable material they collect for a chance to win prizes. At the close of the four-week competition, the school in each state that collects the most recyclable material per capita will win $1,000. A national champion will then be chosen from among the statewide winners to receive an additional grand prize valued at $2,500.

“Inspiring young people to recycle at school reinforces the importance of recycling everywhere, whether at home or on-the-go,” said Matt McKenna, president and CEO of Keep America Beautiful. “And while students are becoming better recyclers, their school facilities are also increasing their capacity to handle and recover more recyclable materials, thus creating better and more efficient systems for reducing their waste.”

Educational recycling activities will also be provided online and through a registration toolkit. Recycle-Bowl is sponsored by Nestlé Waters North America.

"Nestle Waters North America is eager to see more recycling take place in our schools,” said Heidi Paul, vice president of corporate affairs for Nestle Waters North America. “We’re proud to partner with Keep America Beautiful on this important recycling initiative.”

For more information about Keep America Beautiful and its community improvement programs, visit

About Keep America Beautiful
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments.  For additional information, visit

About Nestlé Waters North America
With 36 years of experience providing healthful hydration in the bottled water segment, Nestlé Waters North America is the nation’s leading bottled water company. It produces six regional natural spring water brands in the U.S., three international brands, Nestlé Pure Life, its nationally distributed purified bottled water, and most recently, ready-to-drink iced teas. The company’s dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestlé Waters North America to the third largest beverage company position in the U.S.