Keep America Beautiful Announces America’s School Recycling Champions

More than 1,500 schools mark third annual K-12 Recycle-Bowl® competition; 6.4 million pounds of recyclables recovered
Jan 28, 2014 11:00 AM ET
Campaign: Recycle-Bowl

STAMFORD, Conn., Jan. 28, 2014 /3BL Media/ – Keep America Beautiful, the nation’s leading nonprofit that brings people together to build and sustain vibrant communities, today announced the winners of “Recycle-Bowl,” the first nationwide recycling competition for elementary-, middle- and high-school students. The Recycle-Bowl® competition, sponsored by Nestlé® Pure Life® Purified Water, reached nearly 700,000 students across America with schools in all 50 states and the District of Columbia competing.

The national Recycle-Bowl champion was Foothill Elementary School in Pittsburg, Calif., where students recycled 157 pounds of materials per child. If all students in America recycled at the rate of this year’s Recycle-Bowl competitors, approximately 3.2 million tons of material would be diverted annually from landfills. That is the equivalent weight of 302,033 school buses.

“Inspiring young people to recycle at school reinforces the importance of recycling everywhere, whether at home or on the go,” said Jennifer Jehn, president and CEO of Keep America Beautiful. “We are also pleased that so many schools use the competition to improve existing recycling programs or develop new ones that didn’t exist prior to their participation.”

From Oct. 15 through Nov. 15, 2013, participating schools recycled as much as possible. The total amount of recyclables recovered during the 2013 competition added up to 6.4 million pounds, which in turn prevented the release of nearly 8,913 metric tons of carbon equivalent (MTCE). In real-world terms, this reduction in greenhouse gases is equivalent to the annual emissions from 473 passenger cars.

The competition offered a $1,000 prize to the school in each state that collected the most recyclable material per capita. A national champion was then chosen from among the statewide winners to receive an additional grand prize of another $1,000 and a $2,500 store credit from Busch Systems to purchase recycling bins, earning a total of $4,500 in prize money for the Pittsburg, Calif., school.

“The Recycle-Bowl competition offers a chance to strengthen the current recycling efforts in our school and activate students to recycle. The raised awareness and excitement around recycling reaches each grade level in the school and brings a sense of ownership to each student, “said Sara Fuentes, recycling coordinator for Foothills Elementary School. “Our students worked hard—they’re proud of the impact they had on recycling in the school.”

This is the third year that Nestlé® Pure Life® has been the lead sponsor of Recycle-Bowl. “Every year Recycle-Bowl is gaining strength.  Now you have hundreds of thousands of students enthusiastically recycling and an almost 30 percent increase in recycled material in participating schools,” said Heidi Paul, executive vice president, corporate affairs, Nestlé Waters North America producer of Nestlé® Pure Life® Purified Water. “I see the increase in the number of schools turning to Recycle-Bowl to start a school recycling program as a demonstration of its value.”

A separate national category featured schools that allow drop-off material from the surrounding community, offering a first-place $1,000 prize, a second-place $750 prize and a third-place $500 prize. First place in the national drop-off category went to York Adventist Christian School in York, Penn. Its per capita rate was 939 pounds per student.

A full list of statewide winners and updates for next year’s competition can be found at

Keep America Beautiful’s Recycle-Bowl is made possible through the national sponsorship of Nestlé® Pure Life® Purified Water. Award partners include American Forest and Paper Association, Busch Systems, Carton Council, Resolute Forest Products and Trex.

About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a network of more than 1,200 affiliate and participating organizations including state recycling organizations, we work with millions of volunteers to take action in their communities. Keep America Beautiful offers solutions that create clean, beautiful public places, reduce waste and increase recycling, generate positive impact on local economies and inspire generations of environmental stewards. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. For more information, visit or follow us at @kabtweet on Twitter.

About Nestlé Waters North America
As the third largest beverage company by volume in the U.S., Nestle Waters North America provides people with an unrivaled portfolio of healthy beverages.  Among them are natural spring water brands such as Poland Spring ®, Deer Park® and Arrowhead®.  Its national purified water brand is Nestlé® Pure Life®.  International brands include Perrier® and S.Pellegrino®.  The company’s line of ready-to-drink teas now includes Nestea®, Sweet Leaf® and Tradewinds®.  Based in Stamford, Connecticut with 7,500 employees nationwide, Nestle Waters strives to reduce its environmental footprint, improve recycling rates in North America, and create shared value in those communities where it has operations.