Independent Director Jennifer Crandall to Speak about FDA's New FSMA 204 Regulation

Nov 22, 2022 11:55 AM ET
Campaign: Land Betterment

FISHERS, Ind., November 22, 2022 /3BL Media/ - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining and industrial sites to create sustainable community development and job creation is pleased to share that our Independent Director, Jennifer Crandall together with Paul Damren will host a complimentary virtual discussion on November 30th.

Jennifer Crandall Founder and CEO of Safe Food En Route, LLC and Paul Damaren, Executive Partner at ReposiTrak will take stage on November 30th for a live virtual discussion on the impact of the FDA’s new FSMA 204 regulation on food manufacturers, processors, retailers, wholesalers, foodservice and other companies. The conversation will focus on addressing the concerns of producers who will be affected by these additional requirements. Additionally, Jennifer and Paul will include information about:

  • The components of FDA’s new regulations under the Food Safety Modernization Action Section 204 (FSMA 204)
  • How food supply chain operators will need to adjust to comply
  • Why traceability is ultimately a good thing
  • Where to start your traceability journey

The event takes place on November 30th from 11:00 am - 12:00 pm EST. Register here.

Jennifer Crandall is an Independent Director for Land Betterment and is the founder and CEO of Safe Food En Route, LLC, a food safety consulting firm that makes reliable corporate level food safety programs accessible to all companies. Over the last 24 years, Jennifer has worked with both private and publicly held companies, balancing scientific and regulatory guidance with a clear understanding of operational and manufacturing directives that are crucial to the success of a food business. Jennifer worked in roles including 8 years in dairy and juice manufacturing and 12 years at Kroger Corporate in their Corporate Food Technology and Sourcing departments. She has worked in various roles exposing her from “farm to fork” which helped her understand the many obstacles within the supply chain. In her last 12 years at Kroger, she was the business lead for developing the software solution initially intended to ensure Kroger’s compliance to applicable FSMA regulations.

Jennifer also makes space for bridging education to industry by being a regular guest lecturer and alumni contact for Purdue University Food Science students; and has served on the Curriculum Advisory Committee for Cincinnati State’s recently approved Culinary Arts and Applied Food Science Bachelor of Arts program. Jennifer has a Bachelor’s Degree in Food Science from Purdue University and an Associate’s Degree in Agriculture from Vincennes University. Throughout her career, she has achieved many other certifications to compliment her food safety centered career including HACCP, FSVP, PCQI, BRC Internal Auditor, SQF Practitioner, ServSafe and Gluten Free Certification Program (GFCP).

Paul Damaren has worked as a Senior Executive in the Certification space for 17 years and has over 35 years’ experience in the hospitality, service and retail agri-food sectors. Paul is skilled in sales, marketing, certification, operations and software applications and he possesses an MBA from McGill University.

Paul has worked with many companies across multiple sectors in supporting their food safety, supply chain, health & wellness, brand protection, quality, environmental, health & safety, GMP/GDP compliance, automotive, aerospace, medical, information security and technology requirements.

Paul is experienced managing full P&L and $100M in global sales and across his career he has built a reputation as a professional undeterred by obstacles and committed to success.

Paul is currently a Strategic Advisor for the Crisis Ready Institute, an Advisory Council Member with The George Washington University, School of Business for their Digital Marketing Certificate Program, a sought-after consultant in the industry and speaker. He is an Executive Partner today with ReposiTrak, a global software company that provides an integrated platform for optimizing sales, sourcing & safety in the food supply chain. Further, Paul is also an owner/Partner and CCO of StepUp Solution Services., a consulting, audit, training, and advisory business.

Before working in the Certification industry, Paul was a professional Chef/consultant for 20+ years working in major hotel chains, restaurants, private golf courses and food service organizations. Further, Paul was a member of the National Canadian Federation of Chefs and Cooks (C.F.C.C.) for 14 years, member of the Region of Waterloo Culinary Association (R.W.C.A.) for 14 years, President of R.W.C.A. (Region of Waterloo Culinary Association) for 3 years, special Events chairman - R.W.C.A. – 1998 – 2000 and National Culinary Ambassador to Russia for 5 years.

About Safe Food En Route, LLC
Safe Food En Route is a Certified Woman’s Business Enterprise focused on evening the playing field in the food industry. Entrepreneurs and family-owned food business can obtain a full suite of regulatory compliance through the Safe Food En Route team of experts with a focus on Quality Assurance, Food Safety, and Supplier Verification .You get the corporate feel with the personal touch of a small business. Please visit for more information.

About ReposiTrak
ReposiTrak, Park City Group, Inc. (NASDAQ:PCYG), provides retailers, suppliers and wholesalers with a robust solution suite to help reduce risk and remain in compliance with regulatory requirements; enhance operational controls; source and discover new vendors; and increase sales with unrivaled brand protection. Consisting of four product families – food traceability, compliance and risk management, supply chain solutions and MarketPlace sourcing – ReposiTrak’s cloud-based platform’s integrated applications are mutually reinforcing and work synergistically to create value and positive impact. For more information, please visit

About Land Betterment Corporation
Land Betterment Corporation, an Indiana Benefit Corporation and Pending B-Corp, is an environmental solutions company focused on fostering a positive impact through upcycling former coal mining sites to create sustainable community development and job creation. The Company utilizes a complete solution-based lifecycle program to restore and rehabilitate the environment and revitalize communities in need of change and opportunity. Land Betterment accomplishes this by identifying un-reclaimed, run-down and neglected coal mining sites, fixing the environment through reclamation and remediation, and then repurposing the land to support a sustainable business that serves the community. Land Betterment firmly believes that with real solutions it is possible for restoration of impacted areas to live side-by-side long term employment, while building sustainable and safe surroundings for communities and our planet. For more information visit or connect with the Company on Facebook, Twitter, and LinkedIn

Special Note Regarding Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, uncertainties, and other important factors that could cause the Company’s actual results, performance, or achievements or industry results to differ materially from any future results, performance, or achievements expressed or implied by these forward-looking statements. These statements are subject to a number of risks and uncertainties, many of which are beyond Land Betterment Corporation’s control. The words “believes”, “may”, “will”, “should”, “would”, “could”, “continue”, “seeks”, “anticipates”, “plans”, “expects”, “intends”, “estimates”, or similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. Any forward-looking statements included in this press release are made only as of the date of this release. The Company does not undertake any obligation to update or supplement any forward-looking statements to reflect subsequent events or circumstances. The Company cannot assure you that the projected results or events will be achieved.

Company Contacts:

Mark LaVerghetta
317.537.0492 ext. 0
Chief Governance Officer, Corporate Finance

Stephanie Conzelman
Stakeholder Engagement Director