Incite Partners with E3 Alliance and Get Schooled to Launch "Get Schooled Central Texas Fall Attendance Challenge" Campaign to Increase School Attendance

Oct 16, 2012 3:00 PM ET

Austin, TX., October 16, 2012 /3BL Media/ - Incite has partnered with E3 Alliance and Get Schooled to launch the “Get Schooled Central Texas Fall Attendance Challenge” campaign aimed at increasing school attendance in Central Texas.

The campaign will target 40,000 middle and junior high school students. Schools and students will engage in a friendly competition to see which school can earn the most points. Throughout the multi-week challenge, schools and students will go online and have various opportunities to earn points for their school. Attendance has jumped an average of three percentage points in the 150 middle and high schools that have participated in a Get Schooled attendance challenge around the country.

“I believe the majority of Central Texans don’t realize the impact that missing school has on individual students, teachers and our economy as a whole. We are delighted to be partners with the E3 Alliance and Get Schooled in this effort and are committed to using our media and marketing resources to help increase awareness of the issue and ultimately raise our attendance figures,” Cynthia McGrail, Director of Incite Austin said.

There are 2.4 million student absences in Central Texas per year. When kids aren't in class, they can't learn. What's more, chronic absences often lead to dropping out, and schools lose funding from the state for every student absence. Increasing student attendance by an average of just three days will equal $34 million in added revenue to schools across Central Texas.

The campaign will be promoted through radio and grassroots outreach. Emmis Austin Radio stations BOB-FM, 101X and 107.1 LaZ will be promoting the Get Schooled challenge and encouraging students, parents and business leaders to get involved in the campaign.

About Incite

Incite is a social impact marketing firm that specializes in using local media to connect people with resources and spark movements that drive sustainable change.

About Get Schooled

Get Schooled is a non-profit organization that directly engages and motivates students to graduate from high school and succeed in college.   Get Schooled is the premiere education brand for young people - linking students with high quality, cutting edge resources and tools they need to succeed.  Get Schooled has developed a track record of success because it engages with young Americans using the media, technology and popular culture that is an integral part of their lives. Get Schooled's work is boosted by partners like Viacom and the Bill & Melinda Gates Foundation.  In its first two years, Get Schooled has engaged more than 1.5 million young Americans and has built a network of more than 250 middle and high schools.

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About E3 Alliance

The E3 Alliance is a regional collaborative dedicated to developing a comprehensive, data-driven view of our education landscape to better align educational systems and practices to drive higher outcomes for students and ensure a more efficient allocation of resources, thereby increasing our competitiveness as a region. Founded in 2006 by partners the Austin Area Research Organization, The University of Texas at Austin and Austin Community College District, the E3 Alliance acts as a catalyst for change and is the P-16 Council for the Central Texas region.