Incentivizing Consumer Engagement in Cause Campaigns

Anne Erhard Presents October 24 Webinar
Oct 17, 2012 4:30 PM ET


October 17, 2012 /3BL Media/ - In today’s economy, convincing people to part with an extra dollar or two on behalf of a worthy cause isn’t as simple as it used to be. With budgets tightening and a renewed focus on value, many consumers want to know “what’s in it for me?” before doling out their money or time. 

Depending on the goal and focus of your cause marketing campaign, “soft” social incentives may be enough to entice purchase or participation, or “hard” tangible incentives may be necessary to maximize engagement of your target audience. Regardless of the route, incorporating relevant incentives into your cause marketing promotions can help to increase reach and sales. Join MSLGROUP’s Anne Erhard as she discloses the keys to crafting successful cause marketing campaigns in this hour-long session focused on incentivizing consumer engagement.

You Will Learn:

  • The types of 'soft' social incentives that will get consumers attention and make them more likely to spread word of mouth
  • Examples of 'hard' tangible incentives that will entice consumers to take action on behalf of your cause
  • The top business benefits of incorporating incentives into your purpose-led and cause marketing campaigns
  • Marketplace examples of successful 'incentivization'


You Will Also Receive:

  • Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
  • A download of the PowerPoint presentation that accompanies this webinar
  • The opportunity to ask questions of the presenter (live attendees only)


This webinar is FREE to CMF Members or $99. 




For more information, contact   Check out other upcoming webinars or browse our archive of recorded cause marketing courses, available on demand, 24/7.   Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, subscribe to Cause Update, join our LinkedIn Group and follow us on Twitter.