The Humane Economy: Farm Animal Welfare and the Market Drivers

Nov 3, 2015 3:30 PM ET

November 3, 2015 /3BL Media/ - Farm animal welfare is no longer a niche issue. Customers are asking difficult questions of retailers and demanding increased transparency. Producers are evaluating the risks within their supply chains and Investors are looking for a way to measure animal welfare performance.

Join us on November 10 for expert presentations from across the sector and discuss what the future of farm animal welfare looks like in Canada.  Can we improve the lives of farm animals AND make the Canadian market stronger?

There are TWO ways to participate:

  • WEBINAR - Everyone is welcome to join us remotely via webinar for the opening panel presentations and Q&A. Register for the webinar here.
  • IN-PERSON - Join us in-person for the panel presentation, Q&A and stay on for an open discussion under Chatham House Rule with the diverse stakeholders and delegates in the room. Register for the in-person event by emailing 


1:00-2:00 PM EST
Main Presentations (Webinar & In-Person) 

Rory Sullivan
Expert Advisor, Business Benchmark on Farm Animal Welfare

Michelle de Cordova  
Director, Corporate Engagement & Public Policy, NEI Investments

Fawn Jackson
Manager, Environment and Sustainability, Canadian Cattlemen's Association

Dr. Greg Douglas
VP, Animal Welfare, Maple Leaf Foods 

2:00-2:15 PM EST
Q&A with Panelists (Webinar & In-Person)

2:15 PM EST
Webinar Concludes

2:15-2:30 PM EST

2:30-3:30 PM EST
Facilitated Discussion with panelists and delegates (In-Person Only)