World-Changing Customers: Winning the Sustainability Game with Customer Engagement (WEBINAR)
Conference Board of Canada Webinar, September 23, 2014 at 01:00 PM EDT
As interest in sustainable lifestyles and business practices increases, forward-thinking companies find ways to help customers improve their social and environmental impacts. Whether driven by innovation, market share or risk management, increasingly companies are enabling greener, healthier and more sustainable lives and businesses.
The Conference Board of Canada is offering a 60-minute webinar on September 23 at 1:00 PM EDT which will look at how companies can win the sustainability game and change the world through customer engagement.
Join CBSR Associate, Coro Strandberg, CSR and sustainability strategist and thought leader; David Willans, Marketing Director at Futerra – a leading sustainable communications agency; and Frances Edmonds, Director of Environmental Programs, for Hewlett-Packard Canada will address the following questions:
- What can companies do to inspire, enable and persuade customers to practice sustainable behaviours?
- What are the barriers and how to overcome them?
- What tactics are most effective in driving consumer behaviour?