Transformational Company Case Study: Solutions-Oriented

CocaCola demonstrates being Solutions-Oriented via initiatives addressing social issue of obesity
Oct 3, 2013 10:00 AM ET

Solutions-Oriented - Working with key stakeholders, adopt business models and strategies that address systemic social, economic and environmental problems; scale solutions in all aspects of the company, including relationships with customers and suppliers.


Coca-Cola is the world’s largest beverage distribution company with consumers in more than 200 countries consuming the company’s beverages at a rate of 1.8 billion servings a day.  Coca-Cola is working with its partners to address the growing social issue of obesity.  This is a world-wide problem.  According to the World Health Organization, worldwide obesity has nearly doubled since 1980.  Over one billion adults are overweight today and 11% are obese, while obesity levels continue to rise.

Coca-Cola has developed programs and policies to address obesity because “the health of our business is interwoven with the well-being of our consumers, our employees and the communities we serve. The prevalence of overweight and obesity is one of today’s most critical health concerns.”

In its obesity campaign, Coca-Cola drives home the sentiment that "beating obesity will take action by all of us, based on one simple, common-sense fact: All calories count, no matter where they come from. ... And if you eat and drink more calories than you burn off, you'll gain weight."

In 2012, Coca-Cola developed “Our Position on Obesity” which outlines the company’s commitments to addressing obesity. These commitments include promoting active healthy living, marketing responsibility educating around choice, and informing with transparency.

To learn more about Coca-Cola's committment to addressing obesity, please visit: