How We Can Take #GivingTuesday to the Next Level

It’s likely that you – or at least your Twitter feed – noticed that yesterday was #GivingTuesday. This effort first took place in 2012 as a global day dedicated to sparking more generosity during the holiday season, on the heels of the consumption-focused events of Thanksgiving, Black Friday and Cyber Monday. Over the past four years, #GivingTuesday has become a global movement that has inspired millions of individuals to open their hearts and wallets and give to important causes.

We’ve seen how galvanizing the effort can be for individuals, and how beneficial the exposure can be for charities. Early data on yesterday’s #GivingTuesday activity shows more than 43 percent (and counting!) year-over-year growth in donations were made to thousands of worthy nonprofits. It’s hard to be anything less than enthusiastic about such a laudable outcome, but I can’t help but think we can do better. Giving Tuesday’s success consistently shows that people are hungry for opportunities to give back. Wouldn’t it be great if we could harness the enthusiasm for giving that we see during Giving Tuesday, and make it a natural part of everyone’s everyday life? Put another way: How can we turn #GivingTuesday into #GivingEveryDay?

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