How To Set Up A Virtual Event
By Jerri Barrett, Marketing and Event Consultant
COVID-19 has significantly impacted the event industry, forcing some organizations to cancel 2020 events, while others are moving to virtual events.
Virtual events are not new. For International Women’s Day 2013, Global Tech Women launched a global virtual conference, which featured more than 70 speakers from around the world and ran for 36 hours. More than 11,000 attendees joined the conference from 50 countries. A key learning from that conference: “When a conference is virtual, what becomes critical is the promotion of the conference to create awareness and excitement. Our sponsor, Google, helped us achieve global visibility and drove the global engagement,” said Deanna Kosaraju, CEO of Global Tech Women.