H&M Wants Your Fashion Discards by Offering Discounts

By Katarina Gustafsson

Hennes & Mauritz AB (HMB) says it has a solution to tight cotton supplies and the piles of old garments choking landfills worldwide: convince consumers to recycle cast-offs by offering discounts on yet more clothing.

H&M, which won notoriety three years ago when some of its unsold inventory was shredded and left for trash on a New York City street, says the initiative will limit waste in the fast-fashion industry the company helped spawn.

Continue reading Bloomberg's profile of H&M's clothing recycling efforts.