GE Demonstrates that CSR is a Necessity for Survival
Most people accept that sustainability is necessary for the earth's survival, but a recent blog post on Clean Techies cites "GE’s revenue from ecomagination products growing to $18 billion – during the 2009 recession – with projections for continued growth at twice the rate of total company revenues" as evidence that sustainability is also a necessity for corporate survival. GE's success with their ecoimagination products highlights how their CSR work is entwined and inseparable from the overall success of the company.
About GE GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com. Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.