The Four Stages of Engaging Employees on Sustainability

by Margie Flynn, Principal and Co-owner, BrownFlynn
Nov 6, 2012 12:00 PM ET

Shift Happens: a monthly column on GreenBiz.com

As a speaker at the recent Sustainability Leadership Forums in New York and Chicago, I had the opportunity to talk about ways employee engagement benefits corporations, from increasing employee retention and satisfaction, to positive financial impact. In fact, companies with sustainability programs built upon high employee engagement perform better and provide tangible upside to both the employees and the company, according to Net Impact’s Talent Report: “Workers who are able to make social or environmental impact on the job are more satisfied by 2:1.”

Furthermore, in the context of our regular column, employee engagement is a critical component of organizational change and development. Without the buy-in and support of employees, it is extremely difficult if not impossible to make any type of organizational change within a company.

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