Energy Efficiency: Key to a Sustainable Energy Future, says GE Energy Middle East CEO

Feb 7, 2012 2:00 PM ET
Campaign: Energy at GE

Energy Efficiency: Key to a Sustainable Energy Future

In recent years, the Middle East has jumped to the forefront of the global debate on renewable energy and sustainability. Nowhere is that more apparent than at the World Future Energy Summit (WFES), which is taking place in Abu Dhabi. Now in its fifth year, this annual meeting — which brings together some of the world’s most prominent energy experts — is a key platform to foster dialogue about sustainable development in the region and around the world.

Although renewable energy will be key to sustainable development, achieving efficiency along the entire energy value chain will play an equally important role. Doing more with less is at the heart of the UAE and the broader Middle East region’s energy efficiency drive. Therefore, it is critical that we evaluate and rethink current technology to enhance the energy sector’s efficiency, from generation through to transmission and down to consumption.

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