Energy Conservation by Peer Pressure

Apr 15, 2011 10:55 AM ET
Xcel Energy Blog

If you had proof that you use more energy than 78% of your neighbors, would you take steps to cut back?

Turns out that most of us would.

Continue reading about how social norms can affect energy conservation…


Xcel Energy (NYSE: XEL) is focused on balancing the need for reliable, affordable energy while building a clean energy future for our customers and the communities we serve. Our commitment to the environment and our communities has been recognized by our inclusion on the Dow Jones Sustainability Index for North America in 2010-2011.
We’ve been reducing power plant emissions, promoting energy efficiency and using renewable energy for more than a decade. We’re the No. 1 wind power provider and the No. 5 solar utility in the United States. We offer our 3.4 million electricity and 1.9 million natural gas customers some of the largest conservation programs in the country and have helped our customers save enough energy since 1992 to enable us to avoid building more than 12 medium-size power plants.